What is Golden Hour?

It is the brief period of daytime shortly after sunrise and before sunset. It's like nature's built-in photo filter - everything looks radiant, magical, and golden!
 

Golden hour allows for the most flattering angle of light because the sun is low in the sky and does not cast harsh shadows. The lighting is much softer, which helps diffuse the brightness and prevents images from looking washed out.

Most of the sun's cool or blue-toned light scatters as it gets lower in the sky and colours such as reds, oranges, and yellows become much warmer. Warm tones are flattering on most people, and improve our complexions.